Event Management Tips
6 Secrets to increase your Event Ticket Sales drastically
There is no denying the fact that the most important thing for an event organizer is the magnitude of footfall the event generates. And before any event, all you can think of is how can you escalate the ticket sales, the number of which is known to be directly proportional to how did the event fair. In this case, you need to come up with a promotion strategy that helps your event not only grab early attention and but also keep the momentum of their interest consistent until the event tickets are sold out.
There are a few tried and tested ways that can actually do wonders to increase the ticket sales that you can follow.
1. Introduce Ticket Types
Multiple types of Event tickets with their price varying according to the extent of access provided by each one of them can help you take care of the financial capabilities of a wider audience. This is known as tiered pricing. Such a concept grabs the attention of those who wish to be a part of the event, but do not want to splurge on the high-priced tickets. Reasonable pricing makes them reconsider their decisions and they end up giving it a shot. Higher profits can be earned from those who want VIP access and can afford to dish out some extra bucks for it.
2. Attractive Offers and Discounts
The peak time of ticket selling is usually when the event is first announced, following which there comes a dip in the ticket sales until a few days before the event when it gains some momentum again. Our purpose is, to not let the ticket sales plummet at any point, for which we need to add mini-peaks during the entire time frame. You can offer discounts at regular intervals like the early access discounts to past attendees, early bird discounts for those who buy the tickets long before the event happens and announce special giveaways and offers throughout the sales period. Such deals catch the attention of the potential attendees and urge them to buy the tickets.
3. Focus on Pre-event Content Marketing
Creating a hype and building anticipation can play a very important role in increasing your ticket sales exponentially. Keep your content marketing game strong to reach out to a larger number of people and get your event acquainted with greater masses, gradually turning them into potential buyers and ultimately, obvious attendees.
4. Leverage the Reach of your Speakers & Sponsors
Make everybody associated with your event share about it on their social media handles to get in touch with their followers. If your event has renowned people as speakers, ask them to invite their followers on social media. This can largely impact the number of people attending the event. Wishing for excellent ticket sales is something you share in common with your event sponsors. Rope them in in your marketing strategies and get the best out of their reach.
5. Do Not Underestimate Retargeting
There are some visitors who check out your event, proceed to the ticket selling page but leave the page without completing the transaction. What caused him to drop the idea at the last moment and made him let go of the event he was otherwise interested in? Get in touch with such potential attendees and address their concerns. Send them lucrative offers via texts and convert them into buyers.
6. Run an Incentivized Referral Campaign
You can give discounts to those who bring in more people for your event through their references. Referral codes can prove to be convenient to apply instant discounts on the transactions. There would be many who would put in extra efforts to get their friends along to get event tickets at discounted prices.
Apart from all the ways mentioned above, you can also reach out to your past attendees, send weekly or monthly newsletters and organically initiate conversations about your event on social media to escalate your ticket sales. Follow strong and effective branding techniques to create a buzz among the people and most importantly, make sure attending the event proves to be a wonderful experience for them so that they do not think twice booking their event tickets the next time.
To promote your event to a wider audience, increase your ticket sales and for any event related queries, get in touch with CityWoofer.
How to promote your event among kids & teens
Coming up with something that grabs the attention of kids and teens is no less than rocket science. As had been made clear by facts and experiences, they can be quite fickle and finicky; rigid and fixated about one thing at a present moment and completely ignorant about it the next. With such unpredictability in nature, it can become quite challenging to promote your event in such a way that it leaves a lasting impression on them, and, in turn, convinces them to act.
The easiest and the most known solution to the trick is “Hang out where they hang out”. Reach out to the platforms they are active on. They are all on Facebook, Twitter, Instagram, Youtube, and countless other social media platforms. So it becomes very important to connect with them on these media. The challenge here is the proliferating social media channels and choosing the right medium among the myriad options available. So the most important step becomes knowing your audience and which ones are their most visited social media sites. That is where you need to strike.
Once you know your place of action, you should be clear about your course of action. We tend to have a long term affinity for things, we become acquainted with as a child. So winning the interest of children at an early age can work wonders for recurring events in particular. For the young ones, you can get an interesting play area arranged with engaging games and activities. Their favorite TV characters can be a super attractive addition which they can play with and get to click too many pictures too. They would definitely love to come back if you provide them an enjoyable experience.
To promote your event among the teens, you might be sending out flyers, text messages, running campaigns and going the whole nine yards to rope them in. But isn’t this what everyone does? Bring your own creativity into practice to win their trust and get them connected to your event. The one thing every teenager wishes for is to be treated like an adult and to see his opinions being acknowledged and appreciated.
You can create an event marketing team of teen representatives to promote your event from different schools and colleges, or enlist ambitious teens as interns because they know it well about what would have attracted and convinced them to attend your event. Let them come up with innovative ideas and support them in bringing it into practice. It will not only help in the promotion of your event but also give them an opportunity to work on a real-life project, adding up to their work experience. So, they will certainly put their best foot forward.
You can announce giveaways by asking them to participate in a quiz or competition because they always have an urge to be the winner and win social media presence. You can also promise vouchers, discounts, and gifts to those who register early. The happiness of being successful in something out of their academics, and particularly on social media has a pleasure of its own. So never underestimate the power of running social media campaigns to promote your event.
The key lies in making the kids and teens feel special. They would readily go to events that cater to their wishes and takes their well-being as a priority. Increase your outreach to them in their peak holiday seasons, when they are most likely to spend time exploring new things, out of their books and studies. Understand their needs and interests, and you will know how and when to touch the right chord.
Explore all the events that are happening around your city and never miss out on the fun with www.citywoofer.com
Event Planning Tips | Sure shot ways to make your event stand out!
Successful and memorable events just don’t happen. Organizing them is a mammoth task that involves a whole lot of toiling from the planning to the execution stage and it does require event planning tips. And when your audience has a good long list of options in front of them, it becomes essential, however challenging it may be, to make your event stand out.
If you are looking forward to organizing an event soon and want it to be a huge hit among the audiences, we bring to you some event planning tips to revitalize your event and enthuse it with the charm and appeal so that it remains etched in the hearts of all those who become a part of it.
ZERO IN ON CREATIVITY
Thinking out of the box is what helps you grab attention. Come up with innovative ways to introduce your event to the people. This is the very first step and make sure you do it right because a pleasant first encounter will go a long way in building a strong foundation to reach out to greater heights.
Catch up with your audience in their favorite hangout place- “Online”. With social media playing a huge role in our lives these days, there is hardly anyone who is accessible offline. So make your presence felt where the majority of them are easily accessible with the right platform for promotion. And do not leave it at that. Run various call-to-action campaigns to get them indulged too and make them a part of your event long before it actually happens.
CREATE A MEMORABLE EXPERIENCE
Creating a rich experience will inspire loyalty and will help you maintain long term relations with your audience. Ensure that they take back home beautiful memories from your event which they can’t help but share about it socially, helping your event gain recognition among a wider audience.
TREAT THEM RIGHT
Pay close attention to the service you provide to your audience at your events. That helps you earn goodwill and a positive word of mouth which can do wonders for you in the long run.
KEEP THE FRESHNESS ALIVE IN ANNUAL EVENTS
If your event happens every once in a year, then it becomes really important for the organizers, to come up with something new to offer to the audiences every time. Old wine in a new bottle doesn’t sell. Attract them with new and fresh additions that leave them intrigued and they find it hard to miss out on anything exciting.
GIVE OUT LOYALTY REWARDS
Acknowledge the loyalty and contribution of those who attend your events regularly. This will encourage them to stay connected further and you will have your permanent set of audience to bank on.
Now that you are acquainted with the most important event planning tips to keep in mind to organize a memorable event, get in touch with your audience on CityWoofer, a platform that has a pan India reach and ensure its success.