Cine superstar Amitabh Bachchan, Nexus Malls’ Happyness Ambassador is featuring in the digital ad film which was released today. Chandigarh’s Elante Mall is owned by the Nexus Malls group which has 17 Malls across 13 cities in the country.
The digital ad is a part of the larger campaign roll out which Nexus Malls has planned with Amitabh Bachchan for this festive season. Nexus Malls had recently announced Amitabh Bachchan as their Happyness Ambassador.
Mr. Bachchan is seen helping choose a hottestest purple dress from one of the malls in the Nexus Malls portfolio. Take a look:
Nishank Joshi, CMO, Nexus Malls, said, “As we continue to build our brand, we are certain this campaign will help us further strengthen our position in the minds of our customers. Our campaign with Mr. Bachchan is our commitment to stay true to our brand promise of bringing a ‘Ab Har Din Kuch Naya’ experience for our customers, every time they visit our malls.
The ad film has been produced by ‘Corcoise’ and directed by ‘Prasoon Pandey’; however, it has been scripted by Anurag Agnihotri along with Piyush Pandey. The campaign focuses on multi-media and will be focused on print and digital channels.