Promoting Kerala Tourism in Chandigarh with new projects, Kerala Tourism Minister and his team were in Chandigarh to unleash a raft of new projects and events to turn their state into an all-season destination. It aims to make the stay of new-age domestic and global travellers in Kerala a relaxing, rejuvenating and learning experience by unfolding before them the captivating charm of rural hinterland and lesser-known places.
Commenting on the marketing campaigns, Kerala Tourism Minister P A Mohamed Riyas said, the focus will no longer be confined to beaches, backwaters and hill stations. “We now want to transform the whole of Kerala into an interconnected tourist haven, where visitors get plenty of choices and diverse experiences. All this will make a trip to Kerala, a wholesome experience for visitors looking for diverse experiences – be it a stay in a houseboat or a caravan, ecologically responsible adventure activities or visits to heritage and cultural centres.”
“We will promote Kerala as a global wedding destination and a paradise for honeymooners” he added.
Kerala Tourism Principal Secretary K S Srinivas said, “Kerala’s houseboats, caravan stays, jungle lodges, plantation visits, homestays, Ayurveda-based wellness solutions, countryside walks and adventure activities, including trekking to verdant hills, will be a real feast providing a unique experience to visitors,” he added.
“Our efforts are geared towards facilitating tourists to visit unexplored places that dot our scenic state,” he said.
Kerala Tourism Director Shri P B Nooh said, “We have made elaborate plans to give an effective thrust to showcase Kerala’s new projects like Caravan Tourism – Keravan Kerala”.
“Our new initiatives to promote tourism are in tune with ecological imperatives and sustainability”, he added.
Kerala set an all-time record in domestic tourist footfalls in 2022. The state hosted 1.33 crore tourists in the first three quarters of the year. Significantly, this marked an increase of 1.94 per cent from the pre-pandemic year.
Global Awards in Kerala’s kitty
TIME magazine featured Kerala as one of the ‘50 Extraordinary Destinations to explore in 2022’.
Conde Nast Traveller recognized Kerala’s ‘Aymanam village’ as one among 30 best places to visit in 2022
Chosen by Travel & Leisure magazine for the Global Vision Award.
Voted as the ‘Best Wedding Destination’ by readers of Travel Plus Leisure.
The STREET project, a part of Kerala’s storied Responsible Tourism initiative, bagged the global award at World Travel Market (WTM), London.
India Today ranked Kerala as the topmost performer in tourism in the ‘big states’ category.
The ongoing December 2022-April 2023 Kochi-Muziris Biennale is getting stupendous response from connoisseurs of art as well as tourists from across the world.