Farida Gupta in Chandigarh with Their Latest Spring Summer Collection

By admin@citywoofer
Farida Gupta in Chandigarh with Their Latest Spring Summer Collection

Over the last five years, women’s fashion has undergone a drastic change. The definition of what’s hot and what’s not is constantly being reimagined. Ethnic fashion is no different. Traditional wear will always hold a special place in our hearts, no matter how westernised we get. And that’s exactly why this upcoming exhibition by Farida Gupta is a must visit.

What : Farida Gupta Chandigarh Exhibition
When : Apr 6 – Apr 8, 2018 | 10AM – 8PM
Where: Hotel Aroma, Sector 22-C

Ethnic wear is loved all over India (and the world in fact!) for its elegance and grace. We all wear jeans, dresses, and tops on a daily basis, but nothing can ever quite match the charm of traditional clothing. The vibrancy and versatility of ethnic fashion adds to any individual’s poise and style since they look good on every body type. Traditional wear is the only kind of attire that can be worn at home, at work, and outdoors simply because it is easily multipurpose and so comfortable!

Ethnic fashion has taken on a new turn this decade across the entire country. Newer styles are coming out each year that equally caters to modern day lifestyles and clothing choices. Moreover, increased awareness of artisan work and craftsmanship is redefining how we buy clothes today. The Indian apparel market is flooded with brands like FabIndia, W, Biba, Aurelia, and many others that marry traditional wear with modern designs.

Among the slew of such labels out there, one name that stands out is Farida Gupta, a Delhi-based ethnic-wear label dedicated to keeping traditional cloth making techniques alive by designing contemporary garments. The label combines traditional crafts like dyeing, printing, weaving, and hand embroidery to create chic contemporary garments for women. This brand has gained popularity for its intricate hand embroidery and tasteful block prints over the last few years.

Farida Gupta is a venture that has brought life to various forms of block printing in different parts of the country. Their focus lies on traditional block prints from Bagru, contemporary block prints from Sanganer, Indigo and Ajrak prints from Kutch and various parts of Rajasthan, Bagh from Madhya Pradesh, and weaves from Bijnor and parts of South India. They bring together modern aesthetics with indigenous skills and natural materials. All of the fabric used in their garments is sourced from core artisan centres of the country.

The latest spring/summer collection by Farida Gupta will be on display this weekend and it is sure to not disappoint. Kurtas, short tops, kaftans, farsis, shararas, palazzos, dupattas and stoles will be on display in all sizes from XS to 3XL. We suggest you check it out as soon as possible. This brand is going to go places!

YOLO – You Obviously Love Occasions Tricity Residents!

By admin@citywoofer
YOLO – You Obviously Love Occasions Tricity Residents!

Tricity denizens obviously love occasions to go out, there’s no doubt about it. So, how about a fest that purely celebrates our love for going out? We always need an excuse to head out anyway, and here’s a festival with a bang that aims to do just that.

What : YOLO – You Obviously Love Occasions
When : Apr 7 – Apr 8, 2018 | 11AM onwards
Where: Parade Ground, Sector 17

The dewy mornings and breezy evenings in Chandigarh have been doing a good job of duping us into believing that the summer is far away. Yet, impervious to us, spring is slowing creeping out the tricity gates and paving the way for summer to set in. Come April, our work and school calendars officially marked the season as warm and sunny. And this season of heat and sweat is not going to say goodbye any time soon.

In preparation of the hot season, Rubix Events decided to throw a chilly, two day festival celebrating Chandigarh’s love for going out and hopping about. A festival that brings together all that we love about stepping out of the house – flea markets, food, music, and shopping! With their #freezingsummers hashtag taking over the tricity social media, their idea is to beat the heat with a cool and freezy start to the hot season. Consider it a frosty start to a sweltering summer.

What’s on offer? Um, two days of outdoor shopping, mouth watering food, fun games, prizes to be won, and entertaining live music! What more do we need to make us happy anyway? Whether it’s the good bargains that you’re on the lookout for, or the endless search for scrumptious food, or just an excuse to chill with loved ones – whatever be your reason to step out this weekend, YOLO is the place you’ll want to head to. From adolescents to the youngsters to those well into their prime to the oldies even… this festival is for all who just want a lively and fresh vibe, a break from everyday life.

YOLO Festival is out and about to create a fiery and energetic experience over two days. The idea is to create a platform for increase of brand awareness and outreach. This in turn will bring about better qualitative standards in brand retail. And that’s how better shopping standards will come about too. The festival promises its visitors a world class retail experience for entrepreneurs and consumers alike.

Shopping categories include everything from clothing to home decor to electronic gadgets to handmade products to jewellery to handicraft items to organic products. Real estate and automobile stalls will also be on offer, along with health and medical outlets. So, unless there’s something on the list that doesn’t tick your need, there’s no reason for you to not go, right!