Farida Gupta in Chandigarh with Their Latest Spring Summer Collection


Over the last five years, women’s fashion has undergone a drastic change. The definition of what’s hot and what’s not is constantly being reimagined. Ethnic fashion is no different. Traditional wear will always hold a special place in our hearts, no matter how westernised we get. And that’s exactly why this upcoming exhibition by Farida Gupta is a must visit.

What : Farida Gupta Chandigarh Exhibition
When : Apr 6 – Apr 8, 2018 | 10AM – 8PM
Where: Hotel Aroma, Sector 22-C

Ethnic wear is loved all over India (and the world in fact!) for its elegance and grace. We all wear jeans, dresses, and tops on a daily basis, but nothing can ever quite match the charm of traditional clothing. The vibrancy and versatility of ethnic fashion adds to any individual’s poise and style since they look good on every body type. Traditional wear is the only kind of attire that can be worn at home, at work, and outdoors simply because it is easily multipurpose and so comfortable!

Ethnic fashion has taken on a new turn this decade across the entire country. Newer styles are coming out each year that equally caters to modern day lifestyles and clothing choices. Moreover, increased awareness of artisan work and craftsmanship is redefining how we buy clothes today. The Indian apparel market is flooded with brands like FabIndia, W, Biba, Aurelia, and many others that marry traditional wear with modern designs.

Among the slew of such labels out there, one name that stands out is Farida Gupta, a Delhi-based ethnic-wear label dedicated to keeping traditional cloth making techniques alive by designing contemporary garments. The label combines traditional crafts like dyeing, printing, weaving, and hand embroidery to create chic contemporary garments for women. This brand has gained popularity for its intricate hand embroidery and tasteful block prints over the last few years.

Farida Gupta is a venture that has brought life to various forms of block printing in different parts of the country. Their focus lies on traditional block prints from Bagru, contemporary block prints from Sanganer, Indigo and Ajrak prints from Kutch and various parts of Rajasthan, Bagh from Madhya Pradesh, and weaves from Bijnor and parts of South India. They bring together modern aesthetics with indigenous skills and natural materials. All of the fabric used in their garments is sourced from core artisan centres of the country.

The latest spring/summer collection by Farida Gupta will be on display this weekend and it is sure to not disappoint. Kurtas, short tops, kaftans, farsis, shararas, palazzos, dupattas and stoles will be on display in all sizes from XS to 3XL. We suggest you check it out as soon as possible. This brand is going to go places!


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